All work
Pott Type Festival
Client
Pott Festival
Services
Campaign · Typography
Year
2025
Result
18,000 visitors across three days
(The story)
A poster campaign built from a single variable typeface that filled the city for a month.
The brief
Pott is a three-day festival of type and lettering. Every year it needs a campaign that designers respect and everyone else still understands from across the street.
What we did
We built the whole campaign from one variable typeface, animating its weight and width across posters, screens and wayfinding. Two colours, one font, endless combinations.
The result
The festival welcomed 18,000 visitors, a record, and the posters are now part of the city archive.
