All work
Hakua
Client
Hakua Ceramics
Services
Visual identity · Print
Year
2025
Result
Shortlisted for the Brand New Awards
(The story)
A quiet, typographic identity for a Kyoto-trained ceramicist opening her first store.
The brief
Hakua is the studio of a ceramicist who trained in Kyoto for seven years. She was opening her first shop and wanted an identity as quiet and considered as her work.
What we did
A typographic wordmark with a single broken stroke, uncoated paper stock, and packaging that doubles as a display box. Nothing is louder than the ceramics inside.
The result
The identity was shortlisted for the Brand New Awards, and the shop opening sold 70% of the launch collection in one weekend.
