Why two weeks

Brand projects tend to expand to fill the time you give them. Two weeks is long enough to do real work and short enough that nobody loses momentum.

One decision a day

Every day of the sprint ends with one decision made and written down: the audience, the promise, the name, the colour, the voice. By day ten, the brand has made itself.

What founders leave with

A brand strategy on one page, a core identity, a starter website and a list of what comes next. Everything is ready to launch the Monday after.